Matthew Kaney at ITP

Typography

Visual Language


48691

Abril Fatface

Abril Fatface, a modern serif with very high stroke contrast. I like the flourish on the “y” and the way the double “t” joins. When it comes to serif type, I have a deep love for slab serifs. They have some of the respectability of serif typefaces, but with a more modern appearance, I think.

Charis

If I needed something not as loud, I might use a face like Charis SIL. It’s still a slab (or very close to one) and has very clean shapes, but it’s the sort of typeface that would work well for setting a large block of text.

Chunk

At the other end is something like Chunk, a heavy slab serif that’s great for titles and headings (even at pretty small sizes).

Century Gothic

Century Gothic, a lovely geometric sans-serif. It’s upper-case letters are hit or miss (in my opinion), so I set this in all lower-case. I like geometric typefaces a lot—this one sets up a nice contrast between the round shapes (like the “a” and “m”) and the straight lines of the “t” and “h”.

League Gothic

Another good sans-serif: League Gothic. It’s tall and thin, but not in a way that looks off. I particularly like the way that the top of the “a” curves around in what appears to be a perfect half-circle.

Avenir

Finally, another of my favorite geometrics is Avenir. It’s not as stark as something like Futura or Century Gothic, but it still retains enough of those straight lines and perfect circles to be interesting.

Here’s the whole set. In general, I want my typography to be visually distinctive without being too decorative or over the top. I think this set of typefaces strikes that balance well.

Names

In addition, here are a couple type treatments designed to express certain concepts: blinds, dissonance, and angle.

Expressive Type 2


Fatal error: Allowed memory size of 268435456 bytes exhausted (tried to allocate 72 bytes) in /homepages/28/d376639040/htdocs/itp/wp-includes/comment-template.php on line 1204